The Coaching Edge
Building the Ecosystem Where Coaching Flourishes
Transform your organization from isolated coaching initiatives into a cohesive, thriving coaching culture that drives performance, collaboration, and growth.
We don’t just teach coaching — we cultivate the ecosystem that allows it to flourish.
Why Most Coaching Initiatives Fail to Take Root
In the last years coaching has emerged as an essential leadership skill, a valid alternative to command and control and an enabler of top performance.
Many organizations introduce coaching but struggle to make it part of everyday life.
Efforts remain fragmented — a few trained managers here, a handful of coachees there — without a shared language or consistent impact.
Teams revert to old habits, momentum fades, and leadership conversations return to business as usual.
Whether you’re a global enterprise or a growing NGO, the challenge is the same:
How do you move from sporadic coaching activity to a sustainable coaching culture that transforms how people lead and collaborate?
Our Solution:
The Coaching Edge
A Strategic Framework for Sustainable Culture Change
The Coaching Edge is a structured, multi-phase framework that guides organizations through every stage of adopting a coaching culture — from early awareness to full integration.
It blends consulting, coaching, and learning design to create alignment between leaders, HR, and internal coaches.
We help you identify where you are on the maturity path, clarify your vision, and build the systems and skills that allow coaching to thrive across your organization.
The Coaching Culture Pathway
The Six Stages of Coaching Adoption
| Stage of adoption | Description |
|---|---|
| 1. Newcomers | Early awareness. Coaching is known but not yet used. |
| 2. Explorers | External coaches and initial pilots spark curiosity. |
| 3. Enablers | Managers are trained in coaching skills. HR coordinates coaching efforts. |
| 4. Champions | Coaching gains traction; success stories inspire broader participation. |
| 5. Culture Shapers | Coaching values, mindsets and behaviours are visible in daily leadership and collaboration. |
| 6. Sustainers of coaching | Coaching is embedded strategically as a leadership skill, a lever for performance innovation and change. |
Every organization’s journey is unique, yet most evolve through six recognizable stages. Understanding where you stand is the key to choosing the right next step. We support you at any stage you might be at, and we help decide how you want coaching to evolve in your organization.
Wherever you are on the path, we start from your reality and build from where you are, to where you want to go.
Our approach is tailored to your needs.
Contact us to learn about our offers for each stage of coaching adoption.
Our Approach
Meeting You Where You Are — and Moving Forward Together
No two organizations follow the same journey.
That’s why our approach is adaptive and co-created with you.
We begin by identifying your current stage of adoption and the goals that matter most to your business — whether it’s equipping managers with basic coaching skills, strengthening your internal coaching network, or integrating coaching into your leadership model.
From there, we guide you through a proven four-phase process. Each phase is customized to your organization’s pace, priorities, and culture maturity — ensuring tangible progress without overreach.
1 - Assess
Map your current landscape through diagnostics, interviews, and cultural insight.
2 - Pilot
Launch targeted interventions to test and refine what works in your context.
3 - Scale-Up
Expand successful practices through leader training, coaching networks, and communication.
4 - Sustain
Embed coaching into systems, HR processes,
and leadership routines for long-term impact.
Why choose us
With 20 years of global coaching experience, we combine real-world leadership insight with solid organizational development expertise.
Our programs go beyond training: they engage the whole system — leaders, HR, internal coaches, and teams — to create the conditions in which coaching naturally thrives.
Depth, Practicality, Transformation
What sets us apart:
- A holistic ecosystem approach, not a one-off training package.
- Custom diagnostics and clear ROI metrics.
- Integration of coaching, leadership development, and culture work.
- Elegant simplicity in design — depth made practical.
- Academic rigour, practical wisdom and proven methodologies.
For HR Leaders and Decision Makers
If you’re responsible for leadership development, organizational transformation, or building a coaching culture, The Coaching Edge offers a clear roadmap to achieve it.
Rather than adding another training program to your portfolio, this initiative helps you connect and align the efforts already in motion — coaching programs, manager training, internal coach networks, and cultural initiatives — into a cohesive ecosystem that sustains itself over time.
Many organizations introduce coaching, but few succeed in embedding it into everyday leadership and collaboration. The Coaching Edge bridges that gap by combining strategic consulting, leadership development, and cultural design.
You’ll gain:
- A clear picture of where your organization stands on its coaching culture journey
- A phased approach to move forward at the right pace for your goals and resources
- Practical strategies to engage leaders, HR, and internal coaches in one aligned effort
The result: a living coaching culture that strengthens leadership capability, improves engagement, and drives sustainable organizational growth.
Testimonials
From the moment I first approached Saba for help in preparing our group's away-day, I felt reassured that it would be a well-planned and professionally executed event.
She has an impressive understanding of the issues that underpin effective team dynamics, and a vast experience in identifying the best approaches to identify strengths and focus on solutions, in an energetic and positive way.
Ana Godinho, Head of Education, Communications and Outreach
CERN
I have participated in many corporate coaching trainings and this is the first time that after a workshop I see the immediate use and application of the tools and coaching models into real life situations.
Saba has the capacity to convert deep and complex theories into easy to use tools that have the power to profoundly transform interpersonal interactions. I am certain that the tools that I acquired in this 2 day workshop will accompany me throughout my career.
Isabel Prieto, HR professional and Career Coach
The training fully met our needs for a specialized course for coaches working on the professional insertion of qualified migrant women.
The content, documentation, balance between theory and practice, the exercises and group were most enriching. The experience and human qualities of the trainers were excellent.
Massia Kanneman, Coaching Manager, Geneva
Next Steps
Ready to Cultivate a Coaching Culture?
Whether you’re taking your first steps or scaling a successful pilot,
The Coaching Edge provides the roadmap and partnership you need to make coaching a strategic advantage.