The Coaching Edge

Building the Ecosystem Where Coaching Flourishes

Transform your organization from isolated coaching initiatives into a cohesive, thriving coaching culture that drives performance, collaboration, and growth.

We don’t just teach coaching — we cultivate the ecosystem that allows it to flourish.

Why Most Coaching Initiatives Fail to Take Root

In the last years coaching has emerged as an essential leadership skill, a valid alternative to command and control and an enabler of top performance.

Many organizations introduce coaching but struggle to make it part of everyday life, to even sketch out or nurture a coaching culture.

Efforts remain fragmented — a few trained managers here, a handful of coachees there — without a shared language or consistent impact.

Teams revert to old habits, momentum fades, and leadership conversations return to business as usual.

Whether you’re a global enterprise or a growing NGO, the challenge is the same:

How do you move from a sporadic coaching activity to a sustainable coaching culture that transforms how people lead and collaborate?

Our innovative, leading-edge approach enables you to jump start your coaching culture by raising immediate awareness and skills at large-scale.

The Traditional Six Stages of Coaching Adoption

Every organization’s journey is unique, yet most evolve through six recognizable stages.  If these stages are conducted chronologically, it can take a very long time to build a coaching culture, and in fact it often becomes impossible to sustain the effort.

Our Solution:

The Coaching Edge

A Strategic Framework for Sustainable Culture Change 

The Coaching Edge is a structured framework that guides organizations systemically towards adopting a coaching culture — from wide-scale  awareness to full integration.

With our innovative coaching approach, we support you at any stage you might be at, and enable you to immediately kickoff your coaching culture with large-scale, pleasant awareness-raising initiatives, combined with easy to adopt skills-building empowerment for teams, groups and leaders.   

As was famously said by Deal and Kennedy "Culture is the way we do things around here".  Don't wait for years to build your coaching culture in small incremental steps. Learn how you can move quickly towards this goal.



Our approach is tailored to your needs.

Wherever you are on your coaching path, we start from your reality and build from where you are, to where you want to go. Contact us to learn about how we help you adopt a coaching culture systemically and sustainably.

Message for HR Leaders and
Decision Makers

If you’re responsible for leadership development, organizational transformation, or building a coaching culture, The Coaching Edge offers a clear roadmap to achieve it.

Rather than adding another training program to your portfolio, this initiative helps you connect and align the efforts already in motion — coaching programs, manager training, internal coach networks, and cultural initiatives — into a cohesive ecosystem that sustains itself over time.

Many organizations introduce coaching, but few succeed in embedding it into everyday leadership and collaboration. The Coaching Edge bridges that gap by combining strategic consulting, leadership development, and cultural design.

You’ll gain:

• A clear picture of where your organization stands on its coaching culture journey
• An intial wide-scale, practical coaching familiarization initiative plus a phased approach to move forward at the right pace for your goals and resources.
• Practical strategies to engage leaders, HR, and internal coaches and all employees in one aligned effort.
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The result: a living coaching culture that strengthens leadership capability, improves engagement, and drives sustainable organizational growth.

Why choose us

With 20 years of global coaching experience, we combine real-world leadership insight with solid organizational development expertise.

Our programs go beyond training: they engage the whole system — leaders, HR, internal coaches, and teams — to create the conditions in which coaching naturally thrives.

Depth, Practicality, Transformation

What sets us apart:

• A holistic ecosystem approach, not a one-off training package.
• Custom diagnostics and clear ROI metrics.
• Integration of coaching, leadership development, and culture work.
• Elegant simplicity in design — depth made practical.
• Academic rigour, practical wisdom and proven methodologies.

Testimonials

From the moment I first approached Saba for help in preparing our group's away-day, I felt reassured that it would be a well-planned and professionally executed event.

She has an impressive understanding of the issues that underpin effective team dynamics, and a vast experience in identifying the best approaches to identify strengths and focus on solutions, in an energetic and positive way.

Ana Godinho, Head of Education, Communications and Outreach

CERN

I have participated in many corporate coaching trainings and this is the first time that after a workshop I see the immediate use and application of the tools and coaching models into real life situations.

Saba has the capacity to convert deep and complex theories into easy to use tools that have the power to profoundly transform interpersonal interactions. I am certain that the tools that I acquired in this 2 day workshop will accompany me throughout my career. 

The training fully met our needs for a specialized course for coaches working on the professional insertion of qualified migrant women.

The content, documentation, balance between theory and practice, the exercises and group were most enriching. The experience and human qualities of the trainers were excellent.

Massia Kanneman, Coaching Manager, Geneva

Next Steps

Ready to Cultivate a Coaching Culture?

Whether you’re taking your first steps or scaling a successful pilot, The Coaching Edge provides the roadmap and partnership you need to make coaching a strategic advantage.